Rebrandly alternative
Routly vs Rebrandly
Branded links that also send each visitor to the right app store.Both shorten links and count clicks. Where Routly pulls ahead: it checks the visitor's device the moment they tap and opens the App Store on an iPhone, Google Play on Android, and your website on everything else. One link, no detection code.
Routly vs Rebrandly at a glance
| Capability | Routly | Rebrandly |
|---|---|---|
| App-store routing | Built into every link — iOS → App Store, Android → Google Play, else web | Not a core feature |
| Deep links into native apps | Yes, with deferred deep linking | Limited |
| Per-click analytics | Event-level: device, OS, browser, country/city, referrer, time series | Yes (varies by plan) |
| Geo & device targeting | Geo + device rules per link | Some (retargeting) |
| A/B split testing | Yes, weighted traffic split | Limited |
| Dynamic QR codes | Dynamic QR on every link | Yes |
| Custom domains + SSL | Custom domains + automatic SSL | Yes |
| REST API | REST API with scoped keys | Yes |
| Free tier | Free Starter tier | Yes (limited) |
This comparison describes each product's general positioning and focuses on Routly's capabilities. Third-party features and pricing change often — verify current details on each vendor's own site.
Where Rebrandly fits
Rebrandly specializes in branded link management — custom domains, link organization, and team workflows for marketers who want links on their own domain.
- Branded links on custom domains
- Link organization for large teams
- Link retargeting workflows
Choose Routly if…
- You need one link to route iOS, Android, and web to the right place
- You want event-level analytics and deep links, not just branded shortening
- You want A/B tests and geo/device targeting per link
Choose Rebrandly if…
- Branded custom-domain links are your primary need
- You want mature team/link-organization tooling
- Device-aware app-store routing isn't required
Routly vs Rebrandly — frequently asked
- Can Routly replace Rebrandly for branded links?
- Yes. Routly gives you custom branded domains with automatic SSL, and layers app-store routing, deep links, geo/device targeting, A/B testing, and event-level analytics on top of branded shortening.
Try Routly as your Rebrandly alternative
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