Dub alternative
Routly vs Dub
Everything you like about Dub, plus routing to the right app store.Both shorten links and count clicks. Where Routly pulls ahead: it checks the visitor's device the moment they tap and opens the App Store on an iPhone, Google Play on Android, and your website on everything else. One link, no detection code.
Routly vs Dub at a glance
| Capability | Routly | Dub |
|---|---|---|
| App-store routing | Built into every link — iOS → App Store, Android → Google Play, else web | Not a focus |
| Deep links into native apps | Yes, with deferred deep linking | Limited |
| Per-click analytics | Event-level: device, OS, browser, country/city, referrer, time series | Yes, strong |
| Geo & device targeting | Geo + device rules per link | Some |
| A/B split testing | Yes, weighted traffic split | Some |
| Dynamic QR codes | Dynamic QR on every link | Yes |
| Custom domains + SSL | Custom domains + automatic SSL | Yes |
| REST API | REST API with scoped keys | Yes |
| Free tier | Free Starter tier | Yes (limited) |
This comparison describes each product's general positioning and focuses on Routly's capabilities. Third-party features and pricing change often — verify current details on each vendor's own site.
Where Dub fits
Dub is a modern, developer-friendly link management and analytics platform popular with marketing teams for its clean dashboard, custom domains, and click analytics.
- Modern, developer-friendly link management
- Clean analytics and custom domains
- Marketing attribution workflows
Choose Routly if…
- Sending mobile visitors to the correct app store from one link is a core requirement
- You need deep links and deferred deep linking into native apps
- You want geo/device targeting, A/B, password, expiry, and QR on every link
Choose Dub if…
- You want a modern link platform focused on marketing attribution
- App-store routing and deep links aren't part of your job
- You're invested in Dub's ecosystem and integrations
Routly vs Dub — frequently asked
- How is Routly different from Dub?
- Both are modern link platforms with custom domains and analytics. What Routly adds is app-store routing on every link, plus deep links and deferred deep linking, so one link reaches iPhone, Android, and web correctly without extra setup.
- Is Routly a Dub alternative for app links?
- Yes. If your links point people to mobile apps, Routly routes each visitor to the App Store, Google Play, or a web fallback automatically, and supports deep links into specific in-app screens.
Try Routly as your Dub alternative
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