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Routly vs. the shortener you use now
Shortening a URL is the easy part. The hard part is the tap that follows: sending an iPhone to the App Store, an Android phone to Google Play, and a laptop to your website. Routly does that on every link and records the click. Here's how it compares to the tools you're probably already using.
Routly vs Bitly
URL shortener
A Bitly alternative built for links that point at apps.
Routly vs Dub
link management platform
Everything you like about Dub, plus routing to the right app store.
Routly vs Rebrandly
branded link platform
Branded links that also send each visitor to the right app store.
Routly vs Short.io
URL shortener with targeting
A Short.io alternative with app-store routing and deep links built in.
Routly vs Branch
mobile deep-linking platform
Branch-style app routing, without the heavy SDK.
Frequently asked
- What makes Routly different from other link shorteners?
- Routly builds smart app-store routing into every link: one short URL sends iOS visitors to the App Store, Android to Google Play, and everyone else to a web fallback, automatically. On top of that it adds deep links, geo and device targeting, A/B testing, dynamic QR codes, password and expiry controls, custom domains, and event-level click analytics — the controls most shorteners spread across separate tools.
- Is Routly a good alternative to Bitly and Dub?
- Yes. Routly covers the branded short links, QR codes, and analytics people use Bitly and Dub for, and adds native app-store routing and deep linking for teams whose links point to mobile apps. See the individual comparison pages for details.
- Does Routly have a free plan?
- Yes. Routly's free Starter tier lets you create smart links, generate QR codes, and view click analytics, with no credit card required. Pro and Enterprise add custom domains, advanced targeting, higher limits, and full API access.