Branch alternative
Routly vs Branch
Branch-style app routing, without the heavy SDK.Both shorten links and count clicks. Where Routly pulls ahead: it checks the visitor's device the moment they tap and opens the App Store on an iPhone, Google Play on Android, and your website on everything else. One link, no detection code.
Routly vs Branch at a glance
| Capability | Routly | Branch |
|---|---|---|
| App-store routing | Built into every link — iOS → App Store, Android → Google Play, else web | Via deep linking |
| Deep links into native apps | Yes, with deferred deep linking | Yes, core |
| Per-click analytics | Event-level: device, OS, browser, country/city, referrer, time series | Yes, attribution-focused |
| Geo & device targeting | Geo + device rules per link | Yes |
| A/B split testing | Yes, weighted traffic split | Yes |
| Dynamic QR codes | Dynamic QR on every link | Yes |
| Custom domains + SSL | Custom domains + automatic SSL | Yes |
| REST API | REST API with scoped keys | Yes |
| Free tier | Free Starter tier | Yes (developer) |
This comparison describes each product's general positioning and focuses on Routly's capabilities. Third-party features and pricing change often — verify current details on each vendor's own site.
Where Branch fits
Branch is a mobile deep-linking and attribution platform built for app teams that need advanced deferred deep linking and install attribution, often at enterprise scale.
- Advanced mobile deep linking and deferred deep links
- Install attribution and MMP integrations
- Enterprise mobile-growth tooling
Choose Routly if…
- You want the 'one link to the right store' job done simply, without a heavy SDK
- You want branded short links, QR, targeting, and A/B in the same tool
- You want fast setup and event-level click analytics without enterprise overhead
Choose Branch if…
- You need enterprise-grade mobile attribution and MMP integrations
- Deep, complex deferred-deep-link flows are central to your app growth
- You have the engineering resources to integrate a heavier SDK
Routly vs Branch — frequently asked
- Is Routly a lighter Branch alternative?
- Yes. Branch is a capable, SDK-heavy deep-linking and attribution platform for enterprise app growth. Routly does the everyday job instead: one link that sends each visitor to the App Store, Google Play, or web, with deep links, targeting, A/B, QR, and analytics — quick to set up, no heavy integration.
Try Routly as your Branch alternative
Create your first smart link in under a minute. Free, no card required.